Privacy policy

Last Updated: 18 May 2026 

Fidmat24 Tech Market respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights regarding your data. It applies to information collected through our website and all related services.

1. Information We Collect

Information You Provide We collect information you voluntarily provide, including: contact information (name, email address, phone number, billing and shipping address); account information (username, password, preferences, order history); payment information (card details and billing address, processed securely by our payment processors); and communication information (messages, feedback, reviews, and support enquiries).

Information Collected Automatically When you visit our website, we automatically collect: device information (IP address, browser type, operating system, device identifiers); usage information (pages visited, time spent, links clicked, search terms, referring websites); transaction information (products viewed, cart activity, purchase history); and approximate geographic location based on IP address (not precise GPS data).

Cookies and Similar Technologies We use cookies and similar tracking technologies. See our Cookie Policy for full details.

2. How We Use Your Information

  • Order processing and fulfilment: To process payments, arrange delivery, handle returns, and send order and shipping notifications
  • Customer service: To respond to enquiries, resolve disputes, and provide support
  • Account management: To create and maintain your account and preferences
  • Website improvement: To analyse usage, understand behaviour, and improve our services
  • Marketing and communications: With your consent where required, to send promotional emails, show personalised recommendations, and display targeted advertising
  • Security and fraud prevention: To detect and prevent fraudulent transactions and protect our website
  • Legal compliance: To meet legal obligations and enforce our Terms of Service

3. Legal Basis for Processing

For UK and EEA customers, we process your data on the following grounds under UK GDPR:

  • Contract performance: To fulfil your order and provide customer service
  • Consent: For marketing communications and non-essential cookies
  • Legitimate interests: For fraud prevention, analytics, and website improvement, where these do not override your rights
  • Legal obligations: To comply with applicable laws and regulations

4. How We Share Your Information

We do not sell your personal data. We share information only with:

Service providers — including Shopify (our e-commerce platform), payment processors, shipping carriers, analytics providers, and customer support tools. These providers are contractually obligated to protect your data and use it only as we direct.

Business transfers — if we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you of any such change.

Legal requirements — where required by law, court order, or to protect our rights and safety.

With your consent — where you have explicitly directed us to share your information.

5. International Data Transfers

Your data may be transferred to and processed in countries outside the United Kingdom. We use appropriate safeguards such as the UK International Data Transfer Agreement (IDTA), adequacy decisions, or other legally recognised mechanisms. Shopify processes data globally and complies with applicable data protection regulations.

6. Data Retention

We retain your data only as long as necessary for the purposes outlined in this policy or as required by law. For example:

  • Transaction records: 7 years (for tax and legal compliance)
  • Account information: while your account is active and for a reasonable period after closure
  • Marketing data: until you unsubscribe or withdraw consent
  • Analytics data: up to 26 months

7. Data Security

We implement appropriate technical and organisational security measures including SSL/TLS encryption, secure storage with access controls, regular security assessments, and PCI DSS-compliant payment processing. No method of electronic storage is completely secure; you are responsible for keeping your account credentials confidential.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access — request a copy of the personal data we hold about you
  • Rectification — request correction of inaccurate or incomplete data
  • Erasure — request deletion of your data (subject to legal exceptions)
  • Data portability — receive your data in a portable format
  • Object — object to processing based on legitimate interests or for direct marketing
  • Restrict processing — request restriction in certain circumstances
  • Withdraw consent — withdraw consent at any time where we rely on it

To exercise any of these rights, email info@fidmat24.com. We will respond within one month. We may need to verify your identity before processing your request.

You can opt out of marketing emails at any time using the unsubscribe link in any email or by contacting us directly. You will still receive transactional emails related to your orders.

9. Children's Privacy

Our website is not intended for children under 18. We do not knowingly collect data from children. If you believe your child has provided us with personal data, contact us at info@fidmat24.com and we will delete it promptly.

10. Third-Party Websites

Our website may contain links to third-party websites we do not operate. This Privacy Policy does not apply to those sites. We encourage you to review their privacy policies before providing personal data.

11. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be notified by updating the "Last Updated" date, by email where we hold your contact details, and/or by prominent notice on our website.

12. Contact Us

Email: info@fidmat24.com Address: Fidmat24 Tech Market, 82A James Carter Road, Mildenhall, Suffolk, IP28 7DE, United Kingdom

Supervisory Authority (UK): Information Commissioner's Office — https://ico.org.uk EEA supervisory authorities: https://edpb.europa.eu/about-edpb/board/members_en